$100K Podcast Guesting

$100K Podcast Guesting

Exactly How to Get Premium Clients by Sharing Your Story with Other People's Audiences

About the Book

If you're an established coach or consultant who is genuinely excellent at what you do, but whose growth is dependent on referrals you can't control and random acts of marketing that exhaust you, this book was written for you.

If you're sitting on real expertise and real results but feel like a well-kept secret in your industry, this book was written for you.

If the thought of being interviewed on a podcast sounds either appealing or mildly terrifying, this book was written for you. Seventy percent of the clients I've worked with identify as introverts. I have two engineering degrees, and I'm one of them. This strategy rewards people who are thoughtful, prepared, and genuinely helpful, which describes most of the best coaches I know.

And if you're already guesting on podcasts but not seeing the business results you expected, especially this book was written for you. Getting booked is the easy part. What most guests never learn is what to do before, during, and after the interview to turn a conversation into clients. That's what this book is actually about.

Note from the author

You're holding a book about borrowing other people's audiences to build your business. It was written by someone who did exactly that, and who reached you, the reader, through a version of the same strategy you're about to learn. I'll leave you to connect the dots.

You don't need a bigger audience. You need to borrow the right ones.

Contents

$100K Podcast Guesting
Introduction
Chapter 1: The Opportunity Hiding in Plain Sight
Chapter 2: The Visibility Decision
Chapter 3: The Trust Transfer
Chapter 4: Purpose
Chapter 5: Plan
Chapter 6: Pitch
Chapter 7: Perform
Chapter 8: Profit I: The Call to Action
Chapter 9: Profit II: The Profit Cake
Chapter 10: Profit III: The Flywheel
Chapter 11: Systems & Scaling
Chapter 12: $100K Is the Floor
Conclusion: Go Borrow the Right Ones